Grow Your Business & Maximize Your Impact

You want to make money + make a difference.

Purpose drives your business, and your life. You love it when your heart and your work dance together, each one taking its turn to guide the other forward.

You want to grow a thriving business, but it’s about more than profit. You want to connect with people, and you want to help people live better lives.

Does any of this sound like you?

  • You’re purpose-driven
  • You’re ambitious
  • You’re creative
  • You’re curious
  • You’re kind
Ultimately, you want to maximize your impact with this one life that you’ve been given, and growing a successful business is how you’re going to do it.

But there’s something in the way, isn’t there?

You try to connect with customers but your message gets lost in a sea of noise. You’re not reaching people. Or maybe when you do reach them they “just don’t get it”.

And the customers you do get? Let’s be honest, sometimes you wish they would go away. Painful customers can cost you more than no customers at all sometimes.

It’s obvious you’re not connecting with the right kinds of people who will become loyal customers for the long haul. A business that struggles to connect with quality customers may eventually be out of business!

Every day you send your marketing into the world to win new customers. Far too often you struggle to win great customers, if anyone at all. 

Your business is stuck. You’re feeling tired and hopeless.

You're in the right place.
Shepherd can help you.

Meet your new marketing guide

Hi, I’m Scott Kennedy, founder of Shepherd. I know how it feels when your voice isn’t heard. You feel invisible. No one should feel this way. I’ve spent 15+ years helping good voices be heard. After working with strong brands such as CarMax, Goodwill, and ABC News, non-profits, church ministries, small businesses, and entrepreneurs, I’ve learned that there’s one thing every business must do to win…

Tell Stories That Inspire Action

We believe good people should be free to do good. You have heart. You have skills. You have purpose. You have grit. You have a product that works. You have that special look in your eye that tells me you’re here to give it your all. Basically, you’re here to win.

That’s why we turned 15+ years of communications knowledge and experience into a simple yet powerful marketing system designed to help your business win.

We’re on a mission to help entrepreneurs and leaders like you grow your business so you can maximize your impact. Join us and become the leader of your pack.

Scott Kennedy

Our Mission

At Shepherd, we exist to glorify God by inspiring, empowering, & guiding people to find more freedom in their work and create more good in their world.

We welcome individuals and teams of different beliefs.
We believe all people should be treated with respect & dignity.

Our Values

We're not just building a business, we're building a community.

1. People Come First

Focus on serving others.

2. Bring Your Best

Pursue excellence, not perfection.

3. Dream Big & Start Small

Take small action toward big goals.

4. Win With Love

Have an abundant, generous mindset.

5. Have Fun!

Enjoy the journey as much as the destination.

6. Grow Together

Improve yourself while improving others.

7. Express Gratitude

Don't take this for granted and stay humble with success.

How We Do It

Get what you need every step of the way.


Simple courses that give you a huge advantage to grow your business with confidence.


Group or private coaching helps you know you're doing it right, saving you time & money.


Get accountability, creativity, and even make some new friends in our supportive community.

Take Your Next Step

Let's move your business forward.